Services / Fractional social leader · Ongoing

Hand off social completely.

As your fractional social media director, I lead your social strategy and creative direction, run your influencer programs and manage your freelancers and agencies, so you get senior social leadership without a full-time hire.

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Is this you?

Best for brands ready to hand social off completely.

You need a senior social leader, but a full-time head of social isn't the right move yet.

Social is spread across freelancers, an agency and people with other jobs, and nobody owns it.

You want creator and influencer programs run properly, not one-off posts.

You want one person accountable who reports back to you every week.

What you get.

Everything on the card, explained.

Pinned

Fractional social leader

Best forYou're ready to hand social off completely.

Ongoing

What you get

I lead your social strategy and creative direction
I run your influencer programs, from finding and hiring creators to managing campaigns
I manage your freelancers and agencies
Campaign and launch planning
Weekly check-ins with you

The resultSocial that runs, grows and reports back.

Leadership

I lead your social strategy and creative direction

I own the plan and the creative bar, and make sure social connects to what the business needs.

Creators

I run your influencer programs, from finding and hiring creators to managing campaigns

Sourcing, hiring, briefing and managing creators, and running the campaigns end to end.

Partners

I manage your freelancers and agencies

Briefs, feedback and accountability, so everyone works to one plan and one standard.

Campaigns

Campaign and launch planning

Planning for launches and key moments, so social is ready ahead of time, not catching up.

Check-ins

Weekly check-ins with you

A standing weekly check-in so you always know what's happening and what's next.

How it works.

Ongoing leadership, from day one.

Step 01

Book a call

Tell me about your brand, your goals and who touches social today.

Step 02

I take the lead

I set the strategy and creative direction and bring your freelancers, agencies and creators into one plan.

Step 03

Every week

I run social, plan campaigns and launches, and check in with you weekly.

Fractional social media director questions.

Straight answers before we talk.

What does a fractional social media director do?

The same job as a full-time head of social, on a part-time basis: strategy, creative direction, influencer programs, managing freelancers and agencies, campaign planning and reporting back to you.

How is this different from an agency?

You work with me directly, and I sit on your side of the table. I manage your freelancers and agencies rather than replacing them.

Fractional social media manager or director?

A manager usually runs the day-to-day posting. As a fractional director, I lead the strategy and the people doing the work, and I'm accountable for the results.